Brand Protection for Startups: keeping your idea yours
Protect your brand, trade name, software and intangible assets from the start. National or European registration, copyright, agreements and legal strategy.
Protect your brand with usWhy protect your brand and intellectual property from the start?
You've invested time, money and energy in building your product, your name and your visual identity. But if you don't protect them legally, all that can turn against you.
They can copy you, they can block your name, or you may be forced to change it just before going to market... or raising investment. And the worst part? That in many cases, the mistake was not registering in time.
At Satya Legal we work with you to protect your brand, your code, your branding and any intangible asset that has real value for your startup. We do it strategically, thinking about the country where you operate today... and the markets where you're going to grow tomorrow.
What does our brand and IP protection service for startups include?
Protecting your brand is not just registering it. It's about identifying which assets have real value, making sure they're yours, and tying everything up well before exposing yourself.
This is what we cover when we work on intellectual property with you:
National or European trademark registration
We check availability, choose the correct class and submit the application. We also respond to oppositions if there are any.
Software and source code protection
Copyright strategy, ownership, assignment of rights, and license review if you work with third parties.
Branding and trade name
Availability review, potential conflicts and legal approach to protect naming, logo and domain.
NDA and confidentiality agreements
Documents to protect ideas, designs or key information before sharing it with external parties.
Intellectual property clauses in your contracts
We include clear protections in contracts with developers, designers, freelancers and agencies.
Expansion strategy
If you plan to operate outside Spain, we help you decide where and when to register to protect your position internationally.
No generic procedures. We do it with you, with business vision and real protection.
Common mistakes from not protecting the brand in time
Many founders think that registering the brand is "for later". And then the scares come. These are real mistakes we've seen in startups before they called us:
Your brand was already registered: You've invested in design, domains, networks... and they force you to change name just before launching.
Your code has been registered by a third party: A freelancer or agency that didn't sign assignment of rights can claim ownership over what you thought was yours.
Investors asking "is the brand protected?": And you have nothing registered or clear strategy. Bad signal.
Key domains in others' hands: Naming that works, but already used abroad. Limited expansion or international legal risk.
Designs or naming copied by competition: If you didn't register, you can't defend yourself. Even if you're right.
All these mistakes can be avoided. And protecting your brand costs less than redoing everything from scratch when it's too late.
Frequently asked questions about brand and IP protection for startups
When is the best time to register my brand?
When you have the name validated, traction or public visibility. If you already have web, product or investment on the way: do it now. Waiting can be expensive.
Should I register the brand in Spain or at European level?
It depends. If you only operate in Spain, you can start there. But if you have international vision or English name, European registration is more strategic.
What's the difference between registered trademark and copyright?
The trademark protects the name, logo or visual identity. Copyright protects the content or software. They're different but complementary tools.
Can I register my software source code?
It's not registered like a patent, but you can protect it through copyright and contracts that accredit ownership. We work on it with you.
How much does registering a trademark cost?
At Satya we work with fixed prices. A national registration is around €350, and European €850, including fees, drafting and process follow-up.
Are you sure your brand is yours?
If you haven't registered it yet, it's not legally yours. And if you've worked with external parties without contract, you might not have control over your own software or design.
At Satya Legal we protect what you've created so you can scale with peace of mind. Brand registration, code protection, assignment of rights and everything you need to sleep peacefully... and please investors.
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